WordPress is an open source content management system (CMS) and blogging platform, allowing users to change website content and appearance with no coding knowledge. Currently, WordPress runs 40% of all websites.
Why Use WordPress?
Managing Your Own Content
You can add pages, remove pages, edit pages, and more, with functions that are clearly and cleanly presented in WordPress’ “behind the scenes” administration panels. Right off the bat or with a little training, you can create and publish your own content with WordPress.
Creating Dynamic Content
With its roots as a blogging platform, creating dynamic content in WordPress is easy. For instance, when you add a blog post and it’s automatically added to the top of your blog page, saving time in your update. WordPress also offers a variety of ways for users to access your information: by category, by tag, by author. Your visitors can read your content the way they want to read, automatically.
WordPress allows you to customize the look of your site with themes. Using a pre-made theme can be a good way to get started quickly with a new site. Pre-made themes may also be altered to include your logo, colors, typefaces, and other design elements. Or you may choose to have your theme built from scratch, customizing your website to your specific needs.
WordPress’ core functionality cover the basics you’ll need to get started. Features, like contact forms, social media sharing, advertising, affiliate marketing, and more can be added with plugins. Free and premium plugins will let you do just about anything you want to accomplish with your site.
Right out of the box, WordPress optimizes your site for the major search engines. For finer controls, there are SEO plugins designed to help improve your site’s search engine ranking.