Lekha Ink Corp. is a writing school and children’s book publisher in San Jose, California. The first website I designed and developed was this design, applied to a single site, presented both the publishing unit and the writing school.
The design balances the professionalism of the organization with the fun, creative environment they provide. Round-cornered boxes echo the Lekha logo and give separate spaces for each of their varied offerings.
Lekha was later reorganized to create two entities under a parent company, Lekha Ink. A new site was created on the same design and the original site content is split into a corporate/publishing site and a writing center site.
Goals for the new Lekha Writing Center websites included creating a filterable program catalog, adding a blog. I also created franchise location sites including all that’s needed for a franchisee to run their own locations.
Site management began with Lekha’s previous HTML/PHP site. Incremental changes were made to that design to create a smooth visual transition to the new site.
Lekha Writing Center has events going on throughout the year. Creating content updates was critical to keeping clients engaged. Email communications, online advertising, and social channels were used to find and stay connected with clientele.